Today we’d like to introduce you to Marcelo Zelicovich.
Hi Marcelo, thanks for joining us today. We’d love for you to start by introducing yourself.
My story begins in Buenos Aires, where I once walked the bustling streets, trying to make a living by scenting public restrooms. It wasn’t the most glamorous job, but it was a start, and I was determined to make a name for myself in this fragrant world.
One day, a desperate client reached out to me with an unusual request. His bathroom smelled fine, but his store had an unmistakable scent problem—it reeked of a public restroom! It wasn’t my area of expertise, but I couldn’t turn away from a challenge. I visited his store and embarked on a mission to uncover the source of this foul odor.
As I investigated, a thought occurred to me in 1994: If unpleasant odors could be evenly distributed through the air conditioning, why couldn’t we do the same with delightful scents? It was a revolutionary idea that sparked the inception of Doctor Aromas. In 2007, we set out on a mission to bring well-being through the often-underestimated sense of smell, and we aimed to do it in a groundbreaking way—through air conditioning.
Today, I stand proud, leading a team of thirty-four dedicated individuals at Doctor Aromas. But our impact extends far beyond our team; it touches the hearts and homes of over 100,000 households across the United States. Our fragrances have become a cherished presence in their daily lives, enhancing the spaces they hold dear.
We’ve achieved an incredible milestone by establishing our very own aerosol plant, where we craft our products with precision and care. This signifies our commitment to innovation and excellence, ensuring that every product bearing the Doctor Aromas name meets the highest standards of quality.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall, and if not, what were the challenges you’ve had to overcome?
My journey was far from easy. I had faced adversity in my homeland, Argentina, where economic instability had brought me to the brink of bankruptcy.
With just $650 in my pocket, I arrived in the United States, a land of opportunity and dreams, determined to make my mark. I began my journey as a dishwasher in the vibrant streets of South Beach, striving to make ends meet. It was a humble start, driven by the determination to grasp my first opportunity.
Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
Based in North Miami, FL, we’re a small business with a big passion: home perfuming. Our pride lies in delivering safe, efficient products, all proudly made in the USA.
From the comprehensive to the specific, we’ve got your scenting needs covered. Whether you’re aiming to envelop your entire living space or target individual rooms, we’ve got the tools. Our standout innovation? A unique trademark system that seamlessly integrates with your air conditioning to disperse our captivating scents
With 30 years of experience behind our product development, we proudly introduced a scientifically proven product that outshined leading aerosol brands. It took just 10 to 100 sprays from those competitors to achieve what our technology could do in one simple step, making Doctor Aromas a giant leap forward in sustainability.
Our vision is bold and boundless—to become the world’s foremost supplier of space perfuming. It’s a dream that fuels our passion and drives us forward every day. With your support, we continue to expand, offering our exceptional fragrances in various formats to cater to your unique preferences.
In this incredible journey, I’ve learned that fragrance isn’t just a scent; it’s an experience, a memory, a feeling. It has the power to transform spaces and elevate moods, and at Doctor Aromas, we are dedicated to bringing you that experience, one revolutionary scent at a time.
Our Mission is to craft immersive environments that enhance well-being, create lasting memories, and lead in scent innovation. Prioritizing our planet’s health, including the ozone layer, through eco-friendly practices, balancing sensory experiences and environmental responsibility.
What are your plans for the future?
Our most significant change on the horizon is our bold transformation of the room spray into a consumer commodity. We’re excited about the enormous potential this holds for us and our customers.
Through rigorous scientific research, we’ve confirmed that our products outperform the competition by a remarkable margin, ranging from 10 to 100 times better. This breakthrough not only empowers us to set new industry standards but also allows our customers to enjoy the very best in home fragrances.
It’s a game-changer, and we’re looking forward to sharing this extraordinary advancement with our loyal and future customers.
